For Etoile Sweets, we developed a musical campaign celebrating Mawlid Al-Nabawi, a major seasonal occasion in Egypt strongly tied to cultural traditions and a peak time for sweets consumption.

​The concept was built around showcasing how the celebration unfolds across the country from Alexandria, through Cairo, all the way to Upper Egypt capturing the diversity of rituals and local atmospheres.

​The execution combined digital painting with traditional animation, creating a rich visual world filled with ornamental details and vibrant compositions. The result reflects the festive spirit and cultural identity of the occasion, translating it into a lively and immersive visual experience.