The brief for Double Dare addressed a public misconception, where the product was perceived as alcoholic due to its bottle design, despite being a non-alcoholic soft drink.

We developed the concept as a musical narrative, bringing the bottle to life as a character expressing its frustration with the rumors surrounding it. The performance was driven by a comedic song voiced by Abdelbaset Hamouda, giving the bottle a distinct personality that interacts with the world around it.
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We began with Pre-Production, developing the concept, script, and storyboards. In Production, filming took place in two phases: outdoor shoots across Cairo streets, followed by studio work where we built miniature sets to simulate environments such as a disco, along with liquid elements and filmed performances including lip-sync.

During Post-Production, we handled editing, visual direction, and compositing integrating live-action footage with graphic elements and the animated character to create a cohesive and expressive visual world.